Business owners should take seriously the photos hosted on Google My Business (GMB). As the study showed, the number of images in a service can affect the ranking of a company in a search.
BrightLocal analyzed more than 580 thousand images posted by 45 thousand companies in GMB.
Key findings of the study:
- Companies that have a large number of photos on Google My Business profiles receive more clicks, direct calls, and calls.
- Organizations with more than 100 images loaded on their Google My Business profile receive 250% more calls and 1065% more clicks on the site than other companies on average.
- Businesses with one profile photo have an average of 71% less calls and 65% fewer clicks compared to other companies.
- Companies with more than 100 photos with GMB have 960% more searches. Also, such organizations are 3459% more likely to view on Google Maps.
The researchers also found that a large number of images in profiles has a high correlation with ranking by direct requests (by company name or address) and indirect (by category, product or service).
Researchers note that the data show only a correlation. Often a large number of photographs are companies that have many customers and that invest heavily in marketing.