Is BERT Recovery Impossible?

Earlier today we have reported that Google has pushed out the biggest search update in the last five years, called BERT.

It has affected a lot of people who are wondering: is it even possible to recover from BERT?

The answer is a complicated one.

If you expect to regain your previous rankings, it’s not likely it will happen. It’s obvious from the example searches Google has posted that Google didn’t really understand some queries in the past. If you want to regain those same rankings, you are hoping Google will go back to not understanding user queries as well as they do now.

So what can you do?

It’s quite early to see the full impact of this update. It’s safe to say that BERT didn’t affect most short-tail keywords. It affected queries that are more conversational, question-answer type.

There are a few things you can try:

  • Check if what keywords were affected. You can use tools like Ahrefs for that.
  • Review your content and improve it to clearly answer common user queries.

As more data is shared by the SEO community, we will know more of the impact and possible improvements that can help a website that was hit by BERT.

About the author

Seth Rhodes

Seth Rhodes is just getting his start as a journalist. Seth attended the City College of New York for journalism & communication. Apart from being a contributor to Web Search News, Seth also helps keep the site up and running, he also keeps our social media feeds up-to-date. Seth has previously contributed to Inquistr.

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