Google Has a Penguin Date, Again

I don’t know about you, but I no longer care to pay attention to Penguin dates. Garry Illyes has been saying for a year that it’s very close. Well maybe it is, maybe it’s not.

But today here it is again!

Later on he commented:

I guess they do have a Penguin date, always. They just keep putting off.

There is speculation that the updates we have seen on the September 2 and September 9 weekend are related in some way to Penguin. They definitely looked to me like they have something to do with link profile.

It’s certainly a possibility that they are testing Penguin.

It has been almost two years since the last Penguin udpate. Some people are eagerly waiting for it. To be honest, I don’t.

Why I don’t Wait Penguin?

I have very nicely built niche sites that make a steady money every month. Google coming out with any kind of major update is just making trouble for possibly anyone. Don’t get me wrong, I have built awesome sites with bulletproof links. But still, you can never know.

The other thing is, I don’t have sites stuck with Penguin. Some website owners are still trying to fix their Penguin issues. The thing is, Penguin was targetting obvious spammers/link builders. Let’s not mention false positives here 🙂

That kind of explains why Google doesn’t care when they will release Penguin 4. They don’t really care about people who tried to game them.

Penguin 4 Will Be More than a Refresh

Now obviously Penguin 4.0 will be (should be!) much more than just a data refresh. They have been working on it all this time. It has to have a lot of new criteria for sites to be penalized.

Don’t Wait for a Recovery

Common sense dictates that you cannot expect a huge recovery even if they refresh Penguin. Simply put, if you have built bad links in the past and now you have cleaned them up, you have lost those links. You will not jump back magically to the same positions you had before Penguin.

Start a new website, while working on the old one too. If the old one recovers, great! If not, keep going with the new one. I feel really sorry for people who kept waiting for almost two years without making a big step.

Follow Link Building Best Practices to Avoid Penguin

Slow is the name of the game with Google nowadays. Build links slowly and anturally. Try to keep your keywords’ anchor text ratio low. Avoid low quality websites for links. One page Web 2.0s are asking for trouble. Only get a link from Web 2.0 if it’s a real established property.

It’s Time for a Link Audit

If you haven’t been following best practices, it might not be too late to check your links. Open up webmaster tools and go through your links. It just can save your website (and it’s earning potential).

Do you think the imminent launch of Penguin 4.0 is a good thing?

 

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