Google announced yesterday that the structured data tags for displaying stars in the SERPs on a page now obeyed new, more restrictive rules. Explanations …
It’s been a long time since Google posted in its pages the stars to indicate the rating received content from users.
But this type of notation has become widespread on the Web and in the pages of websites, and Google has just published a post on its blog for webmasters to indicate that the rules had tightened at this level.
First, the search engine will no longer display stars in its SERPs for only certain types of content, namely the following Schema.org tags (with their respective subtypes):
- schema.org/Book
- schema.org/Course
- schema.org/CreativeWorkSeason
- schema.org/CreativeWorkSeries
- schema.org/Episode
- schema.org/Event
- schema.org/Game
- schema.org/HowTo
- schema.org/LocalBusiness
- schema.org/MediaObject
- schema.org/Movie
- schema.org/MusicPlaylist
- schema.org/MusicRecording
- schema.org/Organization
- schema.org/Product
- schema.org/Recipe
- schema.org/SoftwareApplication
Note here that it is always possible to add structured data tags on the notation for other types, this will not pose any specific problem, except that these stars will not be included in the SERPs.
Notations from “self-promotion” techniques will also not be repeated, as Google explains: ” we will no longer display” rich results “in notations for the LocalBusiness and Organization schema types (and their subclasses). types) in cases where the entity under review controls the ratings itself. ” It remains to be seen, however, how these controls will be carried out, the directive seeming a little vague at this level.
Third point: With this update, the “name” attribute is now required, so make sure that the name of the element being reviewed is indicated.
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