Digital Marketing

Google: an update of the algorithm will favor the original articles

Google will now give more importance to the original content. Topical content released first will be favored and will be visible longer.

Google announced today that its search algorithm will be modified to give more importance to the original content. Currently, when a media publishes an article, the article is sometimes picked up by other newsrooms. And all media enjoy original content, and can sometimes have more visibility than the creator of the content.

The search giant wants to be able to better identify the original content and better put it forward. This will happen first by manual and human interventions. Google has already sent new directives to the 10,000 people who train the algorithm to choose and prioritize the original stories. Thanks to this, it will be easier for the reader to find the original story, rather than a recovery. For the publisher, it is obviously a good thing to be rewarded with traffic, and therefore the monetization of its inventories. Some media may be tempted to release the information faster to be identified as an original creator, but Google will also analyze the quality of the content and the reputation of the media.

Google remains quite mysterious about the actual impacts of novelty, but the original articles should be visible longer, and displayed in the same way as the latest articles on the subject. As for the definition of original content, here again Google remains sibylline:

There is no absolute definition of original reporting. It’s a different way of doing things, it’s going to be different, so it’s going to be evolving as we work to understand the life cycle of a story.

To learn more about this announcement, visit the post blog published by Google .

About the author

Marshall Lucas

Marshall Lucas

As our second lead editor, Marshall Lucas provides guidance on the stories Web Search News reporters cover. He has been instrumental in making sure the content on the site is clear and concise for our readers. Marshal received a BA and and MA from the Columbia University. He has previously worked for the Search Engine Roundtable and Search Engine Land.

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