Not long ago we reported the biggest update in the last five years according to Google. Well, on Friday they have started a refresh.
If you follow Google updates, you have probably noticed that about every weekend or every second weekend there seems to be some shuffling of positions. Then a couple days later it all settles down.
Just like before, there is zero chance Google will confirm this refresh.
Why a refresh and not an udpate? It runs almost every week and it always plays out the same way. Without confirmation from Google there is no way to know for sure, but I am assuming it’s a refresh of whatever they have been running for more than a year now.