We have been seeing Google tests for about a year, allowing searchers to ask questions directly in the search results. But we had no idea what exactly was going on – that's up to now. Google has posted on the Google India blog about Google Question Hub, a tool that allows creators to create richer content by using unanswered questions.
Google said it collects unanswered user questions using different methods. These unanswered user questions come directly from users, so you occasionally see spelling errors or questions whose intent is unclear. Google said it will continue to look for other ways to find and bring out the best unanswered questions from users so that Google can then share them with creators.
Here is a screenshot from May last year:
Here is a more recent screenshot:
Google wrote: "After a few months of testing with journalists and bloggers, we are launching a beta version today so that we can continue to grow the product in collaboration with a wider group of publishers. Question Hub is now available in India, Indonesia and Nigeria, in English, Hindi and Bahasa Indonesia, and we intend to introduce it in other countries and languages in the future. "
This works within Google Search Console for this beta period. Google said: "To access Question Hub, publishers must link their account to verified properties in Search Console. Other options are available for publishers without a Search Console account. Once they have created an account, they can explore topics that are relevant are for their work by searching for keywords or browsing categories (eg Beauty & Fitness). Once a topic is added, they can view unanswered questions asked by real people. "
Here is a screenshot:
You can sign up here and learn more about this program here.
A bit more from Glenn Gabe:
A content gap analysis tool from Google: "We provide those questions to publishers so that they can use these insights to create richer, better content for their audience. This benefits the publishers who can identify online gaps in the content and anyone looking for content on the web. " https://t.co/7bRG9uXDja
– Glenn Gabe (@glenngabe) August 8, 2019
Again, this is not available in the US.
Forum discussion on twitter.