In episode 8 of the vlog series on the Search Engine Roundtable I interviewed Mary Bowling (@marybowling) from Ignitor Digital Marketing. Mary and I and I started talking about her work, her business and also her conference series called LocalU. We then discussed her entry into the SEO field around the Florida days of the 2003 update. Comparison of the early days to perhaps the days after the Panda release with local search. Specifically how the updates have improved both organic search and local search. We talked about proxy & # 39; s and the knowledge chart and how they helped mature local SEO. The wild west of SEO is known as the local SEO space, so we talked about that.
We then discussed her work in terms of sharing with the community, both online and at a conference. Mary said she has a weakness for small businesses and wants to help small businesses. Mary discussed how important it is for you to build your local brand and reputation, more than ever now. Look at the current layers with local knowledge panels and how that plays out when building your authority with Google.
Services and products tab in Google My Business is underused and local SEOs and local businesses should pay attention to this. Mary suggests that you provide so much data to Google through Google My Business. With local it is fine to give Google that data, because you want that phone call, you want that new customer.
This should be the last blurry vlog – sorry for that, I finally discovered how to use the camera after this.
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Forum discussion on YouTube.