Vlog # 7: Paul Shapiro of Catalyst about technical SEO Beyond Crawling & Indexing

Vlog # 7: Paul Shapiro of Catalyst about technical SEO Beyond Crawling & Indexing

In episode 7 of the vlog series on the Search Engine Roundtable I interviewed Paul Shapiro (@fighto) Senior partner, head of SEO at Catalyst. In this interview we talked about Paul's history in the SEO industry, starting in NYC in 2012, then moving to Boston and recently back to the NYC area. We then delved into how he approaches the technical SEO plan of a new client, including the command of the site, crawls the site, views the data and then delves deep into problems. We have discussed his own tools on SearchWilderness.com.

Rel = next / previous came up and that was a nice conversation, until we started doing technical SEO that went beyond the basics of crawling and indexing. We have talked about natural language processing, data science, SEO testing, speed and more.

The camera work will get better, this was my first interview with Mozcon, it took a few attempts to get the focus right. Stay tuned.

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