Search Buzz Video Recap: Google Algorithm Update, Core Update Advice, Fresher Featured Snippets, Google Ads, Bing Guidelines & Negative SEO

Search Buzz Video Recap: Google Algorithm Update, Core Update Advice, Fresher Featured Snippets, Google Ads, Bing Guidelines & Negative SEO

This turned out to be a pretty busy week in the search space. We had a possible, unconfirmed, yet really warming update for the Google search results. Google has posted advice on what site owners can do if their sites fall after a core update. Google has confirmed that the Google Discover feed is affected by these core updates. Google also said that they do smaller core updates more often and do not confirm them to the community. Google also confirmed that they launched an update with recommended snippets at the end of February to show fresher results if relevant. Google Ads expanded its broad match keywords and keyword phrases with keyword closing variations. Bing wants to update the guidelines for webmasters and wants to know what you think they should penalize. Bing said that negative SEO really doesn't seem to work. Dan Shure posted his audio notes from a private dinner he had with Gary Illyes from Google and other SEO's from two years ago. Bing said that the removal of spam does not suppress freedom of expression. Clips proposed by Google now use a modal. Google has removed references to PageRank and the 200 ranking signals from a help document. Google said that LSI keywords do not exist. With local Google knowledge panels, some people can edit the people who are also looking for a job. Google tests the breadcrumbs from the fragments of search results on mobile devices. Hotel reviews by Google complement the TrustYou data. Google's quality assessment guidelines disappeared and were then redirected to a new location. RankRanger added tracking for frequently asked questions and how you can achieve rich results. Google Ads Editor 1.1 has started and the Google Keyword Planner tool has expanded more keywords. Finally, make sure you check out the two new vlogs, one was part two with Rand Fishkin from SparkToro and the other was with Tanu Javeri from IBM – and don't forget to subscribe! That was looking for the search engine round table last week.

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