So we're sitting here wondering if we had an update yesterday and a couple in July, Google was silent about those unconfirmed updates.
Now Google is posting some tips on core updates and at the end of that blog post it says: "We are constantly updating our search algorithms, including smaller core updates. We are not announcing these because they are generally not conspicuous."
This is what Danny Sullivan, the Google Public Liaison for Search, wrote in this article:
Broad core updates usually take place every few months. Content that has been affected by one may not be recovered – assuming improvements have been made – until the next broad core update is released.
However, we are constantly updating our search algorithms, including smaller core updates. We do not announce all of this, because in general it does not stand out. However, if they are released, they can ensure that content is restored if improvements are justified.
These core updates take place every few months, but "smaller core updates" occur more often. Google groups the "smaller core updates" with "constant updates". Google said they don't announce all core updates, especially the smaller ones. Why not? Google said because they are generally not conspicuous & # 39 ;, I think unless you are an SEO.
But these & # 39; smaller core updates & # 39; & # 39; can ensure that content is restored if improvements justify it & # 39 ;, he wrote.
So was the update from yesterday or one of those in July "smaller core updates"? I cannot confirm that. I can tell you one thing, the chatter and tracking tools are both pretty high today – so the update from yesterday seems to be on its way.
Does it matter? Probably – but hey, who am I to say that.
Forum discussion on twitter.