We finally knew this was coming and now Google has provided advice here on what you can do to help your site perform better in Google search results in the days of Google's core updates. This is despite the fact that Google says there is no solution, they repeated, there is no solution, but Google is trying to help site owners focus more on overall quality.
First of all, this reminds me of the update update message – updates to our search algorithms.
Double Down on No Fix.
Google said it again, there is no solution. Google wrote: "We know that those with sites that deal with licorice will look for a solution and we want to make sure they don't try to solve the wrong things. Moreover, there might be nothing to solve." Google added: "As explained, pages that are placed after a core update need not have anything to worry about. Having said that, we understand that those who do less well after a core update change still feel that they have to do something. "
Google has added this:
There is nothing wrong with pages that might perform less well in a core update. They have not violated our webmaster guidelines or submitted to manual or algorithmic action, as can happen with pages that violate these guidelines. There is actually nothing in a core update that targets specific pages or sites. Instead, the changes are about how our systems generally assess content. These changes may result in some pages & # 39; s that were previously rewarded too little performing better.
One way to think about how a core update works is to imagine that you made a list of the top 100 films in 2015. A few years later in 2019 you will renew the list. It is going to change of course. Some new and wonderful films that never existed before can now be recorded. You can also reassess a number of films and realize that they deserve a higher place on the list than before.
The list will change and movies that are higher up the list and go down are not bad. Simply more earned films are coming.
I get it – no solution.
Here's what you can solve.
Okay, so you can't fix anything, but because annoying SEO's don't stop bothering you about advice, you decided to give us some advice. What is that advice? Three folds (1) look at the Panda recommendation, (2) here is a list of things you can think of that are not in the Panda opinion and (3) look at the guidelines for quality assessors and focus on the EAT section.
(1) Panda advice: Google refers to the advice it gave in 2011, called More guidance on building high-quality sites and says, "A starting point is to review the advice we have offered in the past about how you can assess yourself or you think you offer quality content. "
(2) Updated list of recommendations : Here is an updated list of recommendations from Google & # 39; with a new set of questions to ask yourself about your content & # 39; subdivided into (a) Content and quality questions, (b) Expertise questions, (c) Presentation and production questions and (d)) Comparative questions:
(A) Content and quality questions
- Does the content offer original information, reporting, research or analysis?
- Does the content offer a substantial, complete or extensive description of the subject?
- Does the content offer insightful analysis or interesting information that is obvious?
- If the content uses other sources, does it prevent these sources from simply being copied or rewritten and offering substantial additional value and originality instead?
- Does the headline and / or page title provide a descriptive, useful summary of the content?
- Does the headline and / or page title have an exaggerated or shocking nature?
- Is this the type of page you want to bookmark, share with a friend or recommend?
- Would you expect this content in or referred to by a printed magazine, an encyclopedia or a book?
(B) Questions about expertise
- Does the content contain information in a way that you want to trust, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as via links to an author page or page?
- If you were to research the site that produces the content, would you get the impression that it is well-known or widely recognized as an authority in this area?
- Is this content written by an expert or enthusiast who knows the subject demonstrably well?
- Is the content free from easily verifiable factual errors?
- Would you feel comfortable if you trust this content for problems with your money or your life?
(C) Presentation and production questions
- Does the content contain no spelling or stylistic problems?
- Is the content well produced or does it seem sloppy or hastily produced?
- Is the content mass produced or outsourced to a large number of creators, or spread over a large network of sites, so that individual pages or sites do not receive as much attention or care?
- Does the content contain an excessive number of advertisements that distract or disrupt the main content?
- Is content properly displayed for mobile devices when it is displayed on it?
(D) Comparative questions
- Does the content offer significant value compared to other pages in search results?
- Does the content seem to serve the genuine interests of site visitors or does it only seem to exist by someone trying to guess what might score well in search engines?
(3) Guidelines for quality and EAT assessors: Google then says that you really have to follow the guidelines for quality assessors with a focus on the EAT section. Google said, "If you understand how reviewers are learning to rate good content, it can help you improve your own content. In turn, you might do better in Search." "In particular, reviewers are trained to understand if content is what we call strong EAT. That stands for Expertise, Authoritativeness, and Reliability. Reading the guidelines can help you assess how your content is doing from an EAT perspective and how to improve it. "Google added.
Then Google linked a lot of SEO content around it, which was great fun!
Some ask Google why these SEO & # 39; s links have:
It is good content. People must reward good content by crediting it. That includes linking them in a way that search engines can use to help understand where good content exists.
– Danny Sullivan (@dannysullivan) August 1, 2019
I have two follow-up stories in this document, so keep an eye on it … One about how the Google Discover feed also uses these core updates and the other about how Google doesn't announce smaller core updates.
Forum discussion on twitter.
Note: this would be posted on August 2, but I accidentally published it early.