Keyser Holiday has shared screen images in the Local Search forums that show how a local knowledge panel has also made people search / people also request a function in the local knowledge panel for a business listing. What is even more confusing is that you can edit the content of what people are looking for!
Here is the first example he showed for this company (but he showed more):
You can then edit it and people also search for content:
No one else in the thread, nor myself, can replicate this. It's just weird and I don't get it. You shouldn't be able to edit things like this.
Can you replicate this?
Forum discussion on Local Search Forums.