Google Growing Watermelons

Here is a picture of someone in the Google offices, the GooglePlex, holding a watermelon in what looks like Google's watermelon garden. The Instagram post says, "Just a photo shoot with a watermelon. #Googlegrown" so it looks like Google is growing watermelons.

We've seen the Google kitchen staff cut these watermelons open, but I don't think I've seen them grow there.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Google Search Console adds AMP to image results report – see how you can view it

Google told us that they would provide us with information in the Google Search Console about the swipe images feature that now only works with AMP pages & # 39; s. And now you have access to that data in Google Search Console.

First, this is what the Swipe to Visit feature does when searching for images:

To see if this is driving traffic to your site, go to Google Search Console and click on your performance report.

Then click on the filter & # 39; Search Type & # 39; at the top and select & # 39; Image & # 39 ;.

Then click on the & # 39; + New & # 39; on the same line near Search Type and select & # 39; Search by & # 39 ;.

You can then select "AMP on image result" and click Apply and wait for the report to load:

This is what the report looks like for me (click to enlarge):

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Of course this is only AMP and therefore causes a lot of anger in the developer and SEO communities.

Forum discussion on twitter.

Google test Expandable people are also looking for

Google is testing an extensible version of the people who are also searching for carousel. It actually looks a lot like the extensible more human carousel, but with different types of content.

Here are screenshots of Valentin Peltzer who saw this and posted it twitter.

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Decently?

Forum discussion on twitter.

Google completely dropped Desktop Breadcrumbs URL on Desktop Search?

Back in 2015, on mobile, Google went from displaying the URL to displaying the site name, plus the breadcrumb in the search results. This morning I was hit several times by Google doing the same on desktop. It doesn't seem to be 100% rolled out yet, so this may be a test or a bug, but it seems that Google is now displaying breadcrumbs, not URLs, on the desktop.

This is even when you don't define this with schema markers – Google does it anyway without this.

Brodie Clark posted a bit about this on his site and Frank Sandtmann also sent me an email about it. Did you notice this too?

The RankRanger function tracker also shows this, with more than 99%:

Here are screen shots (click to enlarge):

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So I guess you don't need the schedule anymore?

Forum discussion on twitter.

How AMP technology can upgrade your email campaigns

Accelerated mobile page (AMP) technology is what a revolution will mean for bulk email marketing as we know it today.

Allows you to add dynamic content to previously static flat email pages and recipients can respond to this in the message. To view additional photos & browse through price offers, customers no longer have to download the site page, open a new tab or click on the link – now they can do this without leaving the email. Supported by Gmail and Mail.ru and adapted by major online platforms, it will soon be expanded to include other email clients and brands.

How it works

AMP technology is a series of HTML tags supported by CSS and JS. It aims to speed up the mobile internet and optimize page performance, creating new ways for more versatile customer engagement. If you want to send AMP-driven bulk email campaigns, you must register with Google as a dynamic content sender and ensure that your email automation service provider supports this technology. Today the following companies have announced AMP support:

  • eSputnik
  • Stripo
  • Litmus
  • Amazon SES and Amazon Pinpoint
  • SparkPost
  • Twilio Sendgrid

This list will certainly grow, as reconciling app functionality with emails is a great opportunity to increase the ROI of your email marketing campaigns.

Benefits of AMP technology

  • Interactive elements increase the involvement of the recipients and, as a result, the time spent on emails. The more time a subscriber spends on email, the more chances he would have if the provider took other active action.
  • E-mail recipients can communicate directly with the content without the need to download individual pages. It saves time and makes the shopping experience easier and more enjoyable. And satisfied buyers more often turn into repeat customers.
  • Easy to use, AMP-driven messages improve usability, which in turn leads to greater responsiveness and involvement.
  • No third parties are involved in AMP messages and the conversation only takes place between a sender and a receiver.

Where to apply AMP technology

1. Online shopping

Although a regular flat email can also contain interactive elements such as carousels, countdown timers or rollovers, customers still need to end up on a web page to browse through a catalog or check current product availability. An AMP-driven campaign makes a complete checkout process possible directly in the email. You can choose size / color / material and complete the order without leaving the email. The same approach can be integrated with campaigns for leaving cars, so that people can review their abandoned cars and make the necessary changes if necessary.

2. Booking

AMP e-mail can benefit the brands of the travel industry by enabling people to check available tickets, rooms, car trips or tables in your favorite restaurant. You can not only see how many offers are left, you can also choose a seat number or specify a location. For example, you can indicate that you prefer a back row to buy a movie ticket or a window seat when you book a flight.

3. Delivery

Companies that offer delivery services can send AMP emails that can track the courier in real time with their order instead of just reporting the status change.

4. Invitations to events

With AMP technology, invitation emails can now allow recipients to respond to an event and make the necessary comments, for example to confirm participation in a webinar or to choose the time for a skype call.

5. Surveys and surveys

AMP technology can generate favorable conditions for extending survey emails, making it easy to participate in surveys and complete questionnaires. It also makes it possible to leave feedback or assessments in real-time and view all updates to existing responses.

6. Financial sector

Accepting AMP emails can also be transforming for the financial sector. An online calculator form built into the e-mail helps clarify the loan data, perform an estate assessment or make other basic calculations directly in the e-mail.

7. Subscription

With AMP technology you can manage your subscription in a more convenient way. Now you can not only subscribe to newsletters, but also choose the time and frequency of these messages.

How to send AMP emails

Before engaging in creating AMP campaigns, ensure that both the recipient's e-mail agent and your ESP support AMP technology. The next step is to contact Google as the sender of dynamic content and ask them to add your email address to the whitelist. Here's how to do it:

If you want to register with Google, create two similar emails: HTML email and an email with an AMP section

how to use amp in emails

HTML – email

AMP HTML – email

  1. Add dynamic content and ensure that AMP elements are validated.
  2. Test whether the AMP campaign has the right appearance and behavior.
  3. Verify your sender domain with SPF, DKIM and DMARC.
  4. Send both emails from your business email address to ampforemail.whitelisting@gmail.com.
  5. Complete the registration form for the sender.
  6. Wait until Google sends you an email with the message that you are approved to send AMP email to Gmail accounts.

Keep in mind that your authorization can take a few days, after which you can send emails driven by AMP.

Although the technology of accelerated mobile pages is still evolving, its potential is large. Billions of emails are sent daily and almost 70% of them are read on mobile devices. This means that a larger part of the interaction between the brand and its customers takes place via e-mails and text message campaigns.

AMP technology, when cleverly integrated into the overall marketing strategy, will certainly make this interaction more beneficial for each party. Customers get an easier and more satisfying interaction experience and companies can increase the response to e-mail and encourage more active actions.

Zhanna Tarakanova is PR Manager at eSputnik.

Local Google listing for Dodge dealer shows Toyota ad

Ben Fisher posted on twitter a screenshot of Google with an advertisement in the Google Local Knowledge panel for a Dodge dealer. The interesting thing is that the advertisement is from a different brand, a Toyota!

Here is the screenshot:

So you have a Dodge dealer with a Toyota dealer advertisement in the local knowledge panel! A bit crazy if you think about it.

Francisco agreed to the earnings survey that Google My Business sent in April, one of the key points was that if you pay, Google will not display competitor ads in your listings.

Cha Ching !?

Forum discussion on twitter.

You cannot hide from Google & # 39; s Mobile First Indexing

As we discussed earlier, you cannot opt ​​out of Google's first indexing initiative – this will happen with or without you. You cannot hide from it, there is no cheating, it comes to mind.

Heck, John Mueller from Google has made a video about that question.

John said at the end of the short video "With the long-term goal of transferring all sites to mobile initial indexing, we are not going to offer an opt-in or opt-out for this type of indexing "

Forum discussion on twitter.

Bing Webmaster Tools now supports Domain Connect for easier site verification

Bing announced yesterday that it now supports Domain Connect, a third-party service, to make the site verification process within Bing Webmaster Tools faster and easier. Instead of XML file verification or meta tag verification or CNAME verification, this provides an easier way to do this.

However, this currently only works with these DNS providers 1 & 1 IONOS, GoDaddy, Media Temple or Plesk. I assume more will be added later.

In short, after you have added a site in Bing Webmaster Tools and added a site, if you use one of those four DNS providers, Bing gives you the option to log in to that DNS provider to get site ownership on. validate that way.

(1) Enter the URL of your site in the Add a site input field and click Add:

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(2) If supported, Bing will let you know:

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(3) Then log in to your DNS provider to verify:

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As I have shown on Search Engine Land, Google does not use Domain Connect for this, but Google has previously worked with a number of popular domain name providers, such as GoDaddy and Google Domains.

Forum discussion on twitter.

Google adds delivery icons to local package

Google has added delivery icons to the local package listings that Google searchers can send directly to an online delivery service. If you search for (McDonalds) you may see it, here is a screenshot (click to enlarge):

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When you click on the icon, you go to ondemandplatform.google.com where you can choose a food delivery service.

Joy Hawkins noticed this for the first time last night and posted about it on Local Search Forums and twitter.

Google has previously offered delivery buttons in the local results, but not like this one.

Forum discussion on Local Search Forums and twitter.

Google People also views images

Google seems to test that people also view carousel with images and icons in it. Here is a screenshot of Raman on it twitter that shows in the people also carousel fragments view the favicon, site name, title, description and an image. I don't think I've seen images in the people who also view clips.

Here is a screenshot:

Here is the image at full size:

We have seen that pictograms in people also ask and people also search for but not view these people as well. Do you keep track of all this? 🙂

Forum discussion on twitter.