At the moment, when you view hotel reviews in Google, you get Google ratings, but you also get nice filters to show if you want the hotel based on the type of trip you are making (eg. Fun, family , business, etc.). This information is provided by TrustYou. But Google now asks seekers those specific questions directly, which could mean that Google wants to drop TrustYou as a data provider. Just like they did with all the other local reviews at the time.
Here is an image with the data for these hotel reviews, in this format, from TrustYou:
Tim Capper posted screenshots twitter of questions asked by Google that would provide these answers without licensing the data from TrustYou. Tim said: "Users are asked to segment their hotel reviews based on the trip and additional reviews per room, service and location. Would they like to dump TrustYou as an external party … I hope so."
Here are those screen shots:
It makes sense and I doubt that this would surprise anyone in the local area or even TrustYou.
Forum discussion on twitter.