The Google Ads team has released upgrades for both the Google Ads Editor and the Keyword Planning Tool. Google Ads Editor is now in version 1.1 and has added a number of new features. The Keyword Tool can now display the most relevant keyword ideas directly in the tool.
Google Ads Editor
The previous version, version 1.0, was launched in March and replaced the old Google AdWords Editor with the rebranding efforts. In version 1.1, Google has added the following functions to the Google Ads Editor:
With dark mode you have the option to change the appearance of the user interface in Google Ads Editor from a light color palette to one with dark background colors and lighter foreground colors. Users can switch Google Ads Editor to dark mode by clicking on the moon icon in the lower right corner. Similarly, users can switch back to light mode by clicking on the sun icon
IP exclusions, full support for IP exclusion criteria enabled
You can download, upload, add, delete, edit, copy, paste, export and import IP addresses when creating a new campaign. In Settings you can enter IP addresses to prevent them from seeing their ads. Previously, you couldn't update, add, or copy IP exclusions in Google Ads Editor.
Image selector to choose images for different image fields
Previously, if you had to use the same image in multiple places, you had to repeat the steps to upload the image from your computer.
With this new feature you can browse images for different image fields and choose from previously uploaded images. You can still add images from your computer.
To improve the search functionality, the exact search function offers more specific search results when filtering campaigns or ad groups in Google Ads Editor. This feature is enabled by default.
For example, if you are looking for campaigns or ad groups on & # 39; dog accessories & # 39; and & # 39; hondacc & # 39; starts typing, you get search results such as & # 39; dog accessories for corgi & # 39; s & # 39 ;. Earlier when searching for & # 39; dog acc & # 39 ;, you would have seen potentially unrelated campaigns such as & # 39; dog basket & # 39; or & # 39; dog clothes & # 39 ;.
Checkboxes in Account
Accounts manager shows check boxes next to accounts, to make it more explicit that multiple accounts can be selected and opened simultaneously.
& # 39; Including Display Network & # 39; Shopping campaign can be edited
You can now edit this setting for Shopping campaigns. Previously it was always "Disabled" and could not be changed.
Universal App Campaigns renamed
The campaign type of the Universal App is now & # 39; App – Installations & # 39 ;. Universal App ads are named & # 39; App ads for installations & # 39 ;. Later when Google Ads Editor supports UACe, it will also have "App – Involvement" and "App Ads for Engagement".
To simplify the experience of Google Ads Editor, the following functions and functionalities are marked as outdated with the release of Google Ads Editor v1.1.
Final URL & # 39; s replace destination URL & # 39; s as part of the URL upgrade. You can no longer create or edit ads that use a destination URL.
Destination URL has been removed from all ads and criteria. Sitelinks and app extensions still have destination URLs, because they exist in live accounts.
Dynamic Search Ads
Regular dynamic search ads (DSA) are outdated. Note that these differ from the expanded DSA. You cannot create a new DSA & # 39; s. You can delete existing ones and edit their status and labels.
Responsive advertisements (previously known as DRA)
Responsive advertisements should not be confused with asset-based responsive display advertisements.
You can not create a new responsive ads. You can delete existing ones and edit their status and labels. The "Export as Responsive Ads" promotion has been removed.
The & # 39; Collapsed Header & # 39; for showcase ads is no longer available in Google Ads Editor.
Support for setting "content / target group of keywords"
Google Ads Editor has removed the support for the "Content keywords: enabled / disabled" setting.
Here is a GIF of the dark mode:
The Keyword Planner now displays the most relevant keyword ideas based on your starting keyword. For example, if you use the initial word & # 39; boots & # 39; you may see keyword ideas such as & # 39; ladies boots & # 39 ;, & # 39; work boots & # 39; and & # 39; cowboy boots & # 39 ;. You can expand your search by adding recommended words to your starting word.
Google has also added two other features to give you more control over what keyword ideas represent:
(1) Website filtering: filter keyword ideas to show only keywords that are most related to your business (based on your website).
(2) Brand Exclusions: Exclude keyword ideas that contain brand terms.
Forum discussion on twitter.