John Mueller & # 39; s first #AskGoogleWebmasters from Google was launched on Friday afternoon and was asked whether linking to other websites helps or is harmful to SEO? This is a question that has been asked and answered several times over the years, see below …
The entire video, with the intro and the end was less than two minutes – so these short clips are fun.
The short answer was that linking can be useful for your users, but don't do it for link exchanges, ads or spam responses – in those cases you don't follow the link. Otherwise linking can add value and add more context. He did not specifically say whether it helps or hurts your SEO.
Here is the transcript:
Does linking to other SEO websites help?
Linking well to other websites is a great way to offer value to your users. Often links help users to find out more about your resources and to better understand how your content is relevant to the questions they have.
I would look out for a few types of links. In particular if you link to a site because of an arrangement such as you linked to me and I will link to you. Or because it is an advertisement or if it is done in the comments of your site and you are not really sure how good those links are.
In all these situations, your pages don't link because you think the other page is a great match for users. For these types of links, we recommend using the rel nofollow link attribute. I have added a link with more information about it below in the description.
In the most common cases, however, if you link naturally to your content and other sites that offer extra value and more context. Then that's fine and you don't have to do anything special.
So when we go into our archives, John Mueller basically said, no, external links don't help your SEO directly or don't harm it. Here are some of the articles that we have written about this topic:
Forum discussion on twitter.