Although there are many extensions that can complement your online presence and improve your on-page SEO performance, some happen to be very underrated but they offer much more than others.
On-page SEO is an integral part of online marketing. Over time, SEO has been hammered onto the page and defined in various key tools of the digital marketing toolbox that helps brands achieve their business goals with search engines. Without practicing SEO on the page, your brand may not be effective in search engines and does not get the competitive advantage it needs to gain online exposure, generate leads, and generate revenue.
In this article we will share five extensions to stimulate on-page SEO. These would immediately complement your SEO strategy on the page, help you improve rankings, track the performance of your website and measure the key statistics of your online progress.
By using these five extensions, you can build a stronger digital footprint on Google and significantly increase the efficiency of your marketing activities.
1. Canonical URL & # 39; s
Canonical URL & # 39; s is a great on-site SEO tool for your website that helps remove duplicate content and improves the crawlability of your web & # 39; s via canonical meta tags. It comes with a host of useful features that allow you to add tags to products, categories and other pages of your website, thereby improving relevance with other pages and ultimately boosting the SEO on the page. After installing them in your store, you can set the authoritative version of your website by adding canonical tags to your store view, store, or a custom URL. In addition, this extension organizes and defines your website content for search engines and users by adding canonical to layered navigation pages.
2. Hreflang tag implementer
Hreflang was introduced by Google in 2011 to improve the relevance of searches by geographic location and to distinguish the relationship between alternative languages and web pages. Hreflang helps organize the traffic inflow of your website by specifying the geographical and language restrictions. These tags are understood by search engines that rank the website based on its geographical goals. But because the hreflang attribute must be placed separately in the HTTP header, on the page layout or the sitemap, many website owners have difficulty determining the ideal location to use. With hreflang tag implementer you can automatically generate alternative hreflang tags for each specific location. This allows website owners to prevent plagiarism problems when they add duplicate content to their website and is especially beneficial for on-page SEO of bilingual websites with a language-specific audience.
3. Image Alt tags extension
Alt tags are an important part of SEO on the page. These attributes help in creating a more accurate image context / descriptions for crawlers and search bots to correctly index your image on search engines. In addition, they serve a crucial goal for visually impaired users in finding your website images via screen readers. But because they require special efforts, they often end up in the task list. Image Alt tags extension makes this simple and efficient for website owners by automatically generating alt tags that are SEO optimized for product images. This allows you to create unique and image-friendly alt tags using a custom text option or standard product features.
4. SEO meta tags and templates
As one of the fundamental elements of SEO, meta tags are also an important factor in Google's ranking process. But because meta tags must be added separately, many website owners often neglect their implementation because of the time they use. To make this process easier, extensions such as SEO meta tags provide automation functions that shorten the process in a fraction of the time required to update meta tags. The extension helps optimize your performance on the page by automatically updating meta tags on your products, generating meta titles, descriptions, keywords based on products, categories and different CMS pages.
5. HTML and XML Sitemap generator
A sitemap is an HTML or XML document that specifies the list of pages that your website contains by communicating with search engines such as Google for indexing. These files are used by search engines to make your web page & # 39; s easier to find, especially when you have a large website that contains a lot of content. However, creating sitemaps involves certain technical aspects and may not be a good tea for everyone. To fix this, you can use an HTML and XML Sitemap extension that helps generate SEO-optimized XML and HTML Sitemaps automatically, so your webpages are indexed faster. In addition, it helps to strengthen your internal links, improve user navigation and improve your on-page SEO.
Zeeshan Khalid is a web entrepreneur and an e-commerce specialist and the CEO of FME extensions.
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