Google Dublin Library

Here is a photo of the Google Dublin office. In that office they have this small but luxurious looking library, with real physical books and wooden shelves.

Google has libraries in other offices, including the Austin office, a micro library, and a VHS tape library. But this one seems really special.

I found this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Google: LSI keywords do not exist

You must love John Mueller from Google, he posted the line on Twitter "There are no such things as LSI keywords – everyone else you tell is wrong, sorry." Here is that tweet:

LSI is Latent Semantic Indexing or Latent Semantic Analysis (LSA) – a subject that I have really not mentioned here since 2005. It is actually a natural language technique that analyzes the relationships between a set of documents and the terms they contain through a set of concepts related to the documents and conditions. It is a technique that Google can use to understand content and concepts on pages in its index. You can ask Bill Slawski whether Google uses it or not.

But we have seen that SEO's used that conversation earlier, see this thread where an SEO said "LSI / keywords seem to have become less important and authority more important" when discussing an algorithm change.

It is not really logical to say so and here John reinforces that.

Forum discussion on twitter.

The power of page speed: practical tips and tools to speed up your site

As ordinary internet users, we all want what we are looking for to appear immediately. That's why Google launched the PageRank algorithm in 2010, which makes website and page speed a high factor for crawlers to rate and rank in pages with search engine search results.

53% of mobile site visits leave a page that takes longer than three seconds to load.

During the digital years, a clear relationship has been demonstrated between page speed and visitor retention and bounce rate. And because visitor retention is becoming increasingly important in terms of achieving revenue goals and other annual goals, page speed is one of the most important areas for customer experience today.

Performing page speed tests should be a high priority (if not already) for your website. If you look at it from a Google & # 39; s perspective, if the & # 39; s pages need an age to load, the search engine cannot crawl that many pages, which means that Google will not use the crawling budget effectively, which may have a negative impact on the organic performance of your site.

The many benefits of increasing page speed

The benefits of improving the loading speed of your site are countless and fall into three main areas.

1. Improved user experience

  • Google reported that just one second delay in loading time will reduce visitor satisfaction by 16%, and 79% of those users will not buy your product or service if they are not satisfied with the overall performance of your website.
  • Many users nowadays leave a website if it performs poorly, especially if the loading of a page takes a long time. By quickly loading pages, you can resonate more with users by leaving them free to navigate and explore the content of your site.

2. Better overall marketing performance

  • Whether your goal is to improve your overall conversion rate for a & # 39; recital & # 39; page or to lower your bounce rate on a particular page to less than 30%, there is sufficient evidence that a fast website is a big contributes to achieving these goals.
  • In the UK, studies have shown that 67% of online shoppers will leave their shopping cart on a slow website. However, if you improve the loading time of a page by just one second, this can lead to a 10 – 20% increase in the conversion rate.
  • If you want to reach more website traffic to a specific page, such as your & # 39; bestsellers & # 39; or possibly a new blog post that you have just published, page speed is one of many factors to consider when trying to achieve these types of goals. Google studies have shown that a delay of half a second can cause 20% less traffic.

3. Improved SERP positioning

  • Back to Google & # 39; s PageRank Algorithm Update – as mentioned, this took into account page load time and overall website speed, alongside other measures such as page views, so a focus on page speed is vital if you want to be in the SERP to rank.
  • What's more, if your web page & # 39; s load quickly, Google crawlers can search your website faster. This means that more individual pages have a chance of ranking in a SERP.

Eight steps to speed up your site

Page speed can be improved with various methods that allow you to quickly see the true potential of your company's website.

1. Compress files

Gzip is a highly recommended tool for compressing files. With Gzip you can, among other things, reduce the size of HTML or CSS files, thereby shortening the overall HTTP response time. However, do not use Gzip for image files, as this can affect image quality.

2. Reduce redirects

Having many redirects on your site results in more HTTP requests, which can translate into a reduction in page speed. Also, remember to fix broken links that can greatly impact the user experience.

3. Remove JavaScript that blocks the view

As far as your website structure is concerned, try not to use JavaScript that blocks JavaScript, including external scripts that are retrieved before they can be executed. When scripts are entered for displaying page content, they can be used to prevent additional network requests.

For a higher page speed, the content must be smaller in quantity and executed quickly to deliver good performance. If certain scripts are not critical to display right away, they must be made asynchronous or delayed until the first render is complete.

4. Use browser caching

Every time a user visits a website, it collects a cache with information about the style sheets, images, JavaScript and more. This is the case when a visitor visits this website again, it does not have to reload the entire page.

This improves the page speed, because it saves on the time spent on sending multiple HTTP requests to the server. An additional advantage is the reduction in bandwidth and thus the total costs for hosting your site.

5. Improve the server response time

When checking your server's response time, many factors can affect speed, including everything from the amount of traffic your website receives to the type of software your server uses and the hosting solution you need.

As a ballpark figure, you should aim for a time of less than 200ms. This can be done by looking at different performance statistics and paying attention to things like slow routing, lack of memory or slow database requests.

6. Get the most out of content distribution networks (CDN & # 39; s)

One of the most important benefits of using CDN's is that they consist of multiple networks, each of which makes a copy of the website. This is then stored in multiple geographic data centers that offer users faster and more reliable access to your site.

7. Ensure that all images are optimized

When importing images on your website, make sure you use the correct size and file format (PNG & # 39; s for images with less than 16 colors and JPEG & # 39; s for photos & # 39; s) and that you compress them for web purposes. The number of images used on your website can also influence the loading time of the page.

If your website is heavy for images, one solution is to merge the images into fewer output files using CSS Sprites. This will reduce latency and result in improvements to your page speed because it reduces the possibility of a delay or the number of return journeys produced.

8. Minimize wasted white spaces

If you have whitespace, line returns, or even comment tags, HTML and text can accumulate and increase your page size by 10 – 20%, which adversely affects page load time. It is therefore worth reviewing your pages and examining each line of code to make the necessary changes to maximize performance.

Evaluate success and continuously improve

After you have taken some of the measures described above, it is important to closely monitor the performance of your website to identify areas that need further improvement. Here are just a few of the tools available to you.

Pingdom speed test

Pingdom & # 39; s website speed test provides reports that are divided into four areas: waterfall distribution, performance rating, page analysis, and history. By having such a comprehensive overview of your website's performance, you can not only perform a simple speed check, but also view a useful overview with additional statistics, such as size, domain per domain analysis or what type of content has the most requests .

In addition, you can refine your results by content type, page size by domain, requests by content type, and requests by domain – so you can determine exactly which pages perform best – and worst.

Google PageSpeed ​​Insights

The PageSpeed ​​Insights tool from Google offers you page insights on how well your website is performing in terms of speed, with a rating given on a scale from 1 to 100. This completes a review on both desktop and mobile versions of your website, by completing a page speed test. Everything above 85 indicates that your website is performing well.

The insights measure your page in two parts: time to load above the fold content and time to load full page.

GTmetrix

Another free tool, GTmetrix elaborates on both page speed and YSlow statistics by dividing reports into five sections: Page speed, YSlow, waterfall failure, video and history.

The difference between this tool and other available tools such as Google PageSpeed ​​Insights is that you can test your performance and compare it with different connection settings such as cable or dial-up to see how this affects the loading time of your page.

Optimizing page speed is crucial in today's digital environment when users expect what they are looking for to appear immediately. Therefore, companies of all sizes should take advantage of the available SEO tools and tactics to adapt and compete with their colleagues on the pages of search engine search results.

Mae-Lei King is an SEO Account Executive at the global digital agency Croud, based in their office in Shrewsbury.

Related reading

Five biggest misconceptions about PageRank
Adapted conversion With the help of analyzes to optimize sales judges for new and returning customers
Do not underestimate the power of video
Research The most common SEO errors

Bing: We update our guidelines for webmasters; What is not punished enough?

Bing is going to update the Bing guidelines for webmasters, and as part of that process, Frédéric Dubut of the Bing spam team asked what "dark tactics you think aren't punished enough?" He generally takes feedback on the current document before he starts.

Frédéric Dubut said the team follows the guidelines & # 39; both the mind and the letter & # 39; is going to renew. So this sounds like a pretty big makeover. The current guidelines can be seen here and then you can respond to him twitter with your thoughts.

Here is his tweet:

My favorite feedback so far:

Either way – this is your chance to give a search assistant your opinion about the guidelines before they start updating them.

Forum discussion on twitter.

RankRanger adds Google FAQ / How-to Markup Tracking in search results

The people at RankRanger, an SEO toolset, have added a new feature that they follow in Google. In particular, they follow the changes in search results that Google displays that contain frequently asked questions and / or markers (or display the rich results as such). I love these tools that view and follow these functions, so I'm glad they added it to the feature set.

Of course, if you look at the results by going to the tool and only filtering for "FAQ / How-to-excerpts", you'll see about 5.5% of the page where Google search results contain these rich results. That seems high to me, but who knows. It will be interesting to watch.

Here is a screenshot:

click for full size

Here are Glenn Gabe's thoughts about this new feature:

Forum discussion on twitter.

Vlog # 6: Tanu Javeri from IBM about the use of internal links and video for SEO for large companies

In episode 6 of the vlog series on the Search Engine Roundtable I interviewed Tanu Javeri (@tanujaveri) from IBM, the Senior Global SEO Strategist. We've talked about how a little internal links within the IBM.com domain name can lead to huge Google ranking gains for some internal pages. We have also talked about video SEO and how it is often undervalued and used by the SEO community.

This was actually the second day of interviews, the fourth interview ever. I also edited this video myself.

You can subscribe to our YouTube channel by clicking here, so that you don't miss the next vlog where I do interviews. I have planned a nice series of interviews with SEO & # 39; s and SEMS, many of which you don't want to miss – and I promise that I will continue to improve these vlogs over time. If you want to be interviewed, complete this form with your details.

Forum discussion on YouTube.

Google Hotel Reviews requires more information; Is TrustYou in trouble?

At the moment, when you view hotel reviews in Google, you get Google ratings, but you also get nice filters to show if you want the hotel based on the type of trip you are making (eg. Fun, family , business, etc.). This information is provided by TrustYou. But Google now asks seekers those specific questions directly, which could mean that Google wants to drop TrustYou as a data provider. Just like they did with all the other local reviews at the time.

Here is an image with the data for these hotel reviews, in this format, from TrustYou:

Tim Capper posted screenshots twitter of questions asked by Google that would provide these answers without licensing the data from TrustYou. Tim said: "Users are asked to segment their hotel reviews based on the trip and additional reviews per room, service and location. Would they like to dump TrustYou as an external party … I hope so."

Here are those screen shots:

It makes sense and I doubt that this would surprise anyone in the local area or even TrustYou.

Forum discussion on twitter.

Google redirects some quality rater guidelines to a new URL

We reported yesterday that the URL of Google's quality rating guidelines did not return the PDF document, it was 404ing. Well, Google said it has been moved and as of this morning some URLs hosting that PDF have been redirected to the new destination.

Yes, I mean something. So this URL, for example, refers to:

https://static.googleusercontent.com/media/www.google.com/en// insidesearch / howsearchworks / assets / searchqualityevaluatorguidelines.pdf to this URL https://static.googleusercontent.com/media/guidelines.raterhub.com /en//searchqualityevaluatorguidelines.pdf.

It is a 302 diversion, here is a visual representation of the diversion:

But not all URLs that host this PDF redirect, many of the country-specific versions do not.

For example, when I search for the PDF in Google Search, the first result is hosted in Germany, so instead of a / and // it is / and // and that version, as well as many of the other country-specific versions, are still not forwarded. They still return a 404 response without a PDF.

I think they will eventually redirect?

Forum discussion on twitter.

Google Dublin Kiddie Pool

We have seen children's pools in Google's offices before, but it was filled with ice. Here is a children's pool filled with filled Android toys and a Noogler, a new Googler.

This was posted on Instagram using the hashtah #googleboldimmersion and the message "bunch of nooglers in Dublin".

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Google Ads Editor v1.1 & Keyword Planner adds the most relevant keywords

The Google Ads team has released upgrades for both the Google Ads Editor and the Keyword Planning Tool. Google Ads Editor is now in version 1.1 and has added a number of new features. The Keyword Tool can now display the most relevant keyword ideas directly in the tool.

Google Ads Editor

The previous version, version 1.0, was launched in March and replaced the old Google AdWords Editor with the rebranding efforts. In version 1.1, Google has added the following functions to the Google Ads Editor:

dark mode
With dark mode you have the option to change the appearance of the user interface in Google Ads Editor from a light color palette to one with dark background colors and lighter foreground colors. Users can switch Google Ads Editor to dark mode by clicking on the moon icon in the lower right corner. Similarly, users can switch back to light mode by clicking on the sun icon

IP exclusions, full support for IP exclusion criteria enabled
You can download, upload, add, delete, edit, copy, paste, export and import IP addresses when creating a new campaign. In Settings you can enter IP addresses to prevent them from seeing their ads. Previously, you couldn't update, add, or copy IP exclusions in Google Ads Editor.

Image selector to choose images for different image fields
Previously, if you had to use the same image in multiple places, you had to repeat the steps to upload the image from your computer.

With this new feature you can browse images for different image fields and choose from previously uploaded images. You can still add images from your computer.

exact search
To improve the search functionality, the exact search function offers more specific search results when filtering campaigns or ad groups in Google Ads Editor. This feature is enabled by default.

For example, if you are looking for campaigns or ad groups on & # 39; dog accessories & # 39; and & # 39; hondacc & # 39; starts typing, you get search results such as & # 39; dog accessories for corgi & # 39; s & # 39 ;. Earlier when searching for & # 39; dog acc & # 39 ;, you would have seen potentially unrelated campaigns such as & # 39; dog basket & # 39; or & # 39; dog clothes & # 39 ;.

Checkboxes in Account
Accounts manager shows check boxes next to accounts, to make it more explicit that multiple accounts can be selected and opened simultaneously.

Updated features:

& # 39; Including Display Network & # 39; Shopping campaign can be edited
You can now edit this setting for Shopping campaigns. Previously it was always "Disabled" and could not be changed.

Universal App Campaigns renamed
The campaign type of the Universal App is now & # 39; App – Installations & # 39 ;. Universal App ads are named & # 39; App ads for installations & # 39 ;. Later when Google Ads Editor supports UACe, it will also have "App – Involvement" and "App Ads for Engagement".

Obsolete functions:

To simplify the experience of Google Ads Editor, the following functions and functionalities are marked as outdated with the release of Google Ads Editor v1.1.

destination URL
Final URL & # 39; s replace destination URL & # 39; s as part of the URL upgrade. You can no longer create or edit ads that use a destination URL.

Destination URL has been removed from all ads and criteria. Sitelinks and app extensions still have destination URLs, because they exist in live accounts.

Dynamic Search Ads
Regular dynamic search ads (DSA) are outdated. Note that these differ from the expanded DSA. You cannot create a new DSA & # 39; s. You can delete existing ones and edit their status and labels.

Responsive advertisements (previously known as DRA)
Responsive advertisements should not be confused with asset-based responsive display advertisements.
You can not create a new responsive ads. You can delete existing ones and edit their status and labels. The "Export as Responsive Ads" promotion has been removed.

"Collapsed header"
The & # 39; Collapsed Header & # 39; for showcase ads is no longer available in Google Ads Editor.

Support for setting "content / target group of keywords"
Google Ads Editor has removed the support for the "Content keywords: enabled / disabled" setting.

Here is a GIF of the dark mode:

keyword Planner

The Keyword Planner now displays the most relevant keyword ideas based on your starting keyword. For example, if you use the initial word & # 39; boots & # 39; you may see keyword ideas such as & # 39; ladies boots & # 39 ;, & # 39; work boots & # 39; and & # 39; cowboy boots & # 39 ;. You can expand your search by adding recommended words to your starting word.

Google has also added two other features to give you more control over what keyword ideas represent:

(1) Website filtering: filter keyword ideas to show only keywords that are most related to your business (based on your website).
(2) Brand Exclusions: Exclude keyword ideas that contain brand terms.

click for full size

Forum discussion on twitter.