Google’s Gary Illyes Hints Phantom Updates Are Core Algorithm Update

Here is a tweet from today by Gary Illyes:

The February 8th Phantom Update and the March 7th Fred update might be core algorithm updates.

Does that really mean anything though? We know that Panda is now part of the core algorithm, and Penguin is real time too. We can speculate it’s also part of the core algo now.

So, based on that, Phantom and Fred can be related to any of those, be it Penguin, Panda or something else/new.

Forums are still active about Google’s Fred update every since it was launched two weeks ago.

Seroundtable’s Barry Schwartz concluded it’s an update targeting ad-heavy websites. There are others (like Charles Floate) who thinks it’s a link related update, putting more emphasis on the topical relevancy of linking pages to linked pages.

Google has received a lot of criticism after this controversial update, and the fact that they refuse to tell webmasters what should be fixed to make Google love their sites again.

Have you been hit by either the Phantom or Fred Update? Do you see a recovery yet?

Google Search App Adds Shortcuts

Google has done a major update to it’s search app. They have added shortcuts to often used queries.

Most people search for the same thing a lot of times, like looking for restaurants nearby, or checking how the weather will be.

It doesn’t really have an impact on Search Engine Optimization or Adwords. It’s rather a convenience update aimed at reducing the number of taps a user has to make to find things he or she is commonly looking for.

This is a fundamental change in how the Google app works, but I think it has a very limited effect.

For starters, a lot of people don’t use the Search App. I, for example, would rather go in my UC browser and search there from the address bar. This new feature is not ground-breaking enough to change my mind on that.

It’s a nice usability feature none-the-less for the people who use the Google Search App for searching on the go.